Partnership:

Colgate and Headspace

Description:

Colgate partnered with meditation app Headspace on a meditation series for Colgate toothbrushes.

The partnership consisted of Colgate-Palmolive smart toothbrushes distributing weekly programming from Headspace. Headspace hosted "Mindful Moments" through the Hum by Colgate app that links to Colgate-Palmolive smart toothbrushes. The partnership allowed people to relax and mediate with Headspace as they brush their teeth with Colgate brushes.

Partnership Opportunity:
Colgate/Health & Beauty
Partner/Category:
Headspace /App
Timing:
December 4th Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Created On:
2020-12-03
Last Modified on:
2020-12-14
Companies Involved
Tuck

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