Partnership:

Collateral Beauty and Caruso

Description:

To promote the December release of COLLATERAL BEAUTY, Warner Bros. Pictures and Caruso Affiliated, in partnership with A-OK Collective, teamed up for an immersive digital experience that allowed guests to enjoy a preview of the film’s creative vision and theme at The Americana at Brand in Glendale, CA. The “Discover Your Collateral Beauty” let visitors experience their own customized digital story in the spirit of the film when they input their Facebook or Instagram information. Fans who could not visit The Americana at Brand in person could try an online version.

The promotion ran from December 9 – December 14, 2016.

Partnership Opportunity:
Collateral Beauty/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Caruso /Retail
Timing:
December 4th Quarter 2016
Target:
Male
Female
Teens
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-03-21
Companies Involved
Tuck

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