ESPN together with Kellogg's partnered to promote the program COLLEGE FOOTBALL with a sweepstakes giving fans the chance to win trip to the official Heisman Weekend Tailgate Party in NYC. The trip included round-trip coach airfare for two, three nights’ hotel accommodation, admission for winner and a guest to attend the Official Heisman Weekend Tailgate Party, a $1,500 check to use towards trip, and an autographed item from 1991 Heiman Trophy winner Desmond Howard. Promotion dates: August 8th to October 31st, 2014.