Partnership:

COLLEGE FOOTBALL and Kellogg's

Description:

ESPN together with Kellogg's partnered to promote the program COLLEGE FOOTBALL with a sweepstakes giving fans the chance to win trip to the official Heisman Weekend Tailgate Party in NYC. The trip included round-trip coach airfare for two, three nights’ hotel accommodation, admission for winner and a guest to attend the Official Heisman Weekend Tailgate Party, a $1,500 check to use towards trip, and an autographed item from 1991 Heiman Trophy winner Desmond Howard. Promotion dates: August 8th to October 31st, 2014.

Partnership Opportunity:
COLLEGE FOOTBALL/Sports
Company:
ESPN
Partner/Category:
Kellogg's /CPG
Timing:
2014
Target:
Male
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-13
Companies Involved
ESPN
Tuck

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