Partnership:

COLLEGE GAMEDAY and Home Depot

Description:

ESPN and Home Depot teamed up to promote COLLEGE GAMEDAY with the Tailgate Traditions contest. Contestants entered online by filling out an entry form and uploading a photo of themselves tailgating. 16 semifinalist were chosen by judges to have most entertaining photos. The general public was then able to vote for their favorite photo. There was one Grand Prize winner who received a trip for 2 to attend a COLLEGE GAMEDAY 2008 game or the 2009 Rose Bowl, a behind the scenes tour of COLLEGE GAMEDAY, 2 ESPN t-shirts, 2 ESPN hats, and 2 COLLEGE GAMEDAY autographed hard hats. One Runner-up winner received an ESPN t-shirt, an ESPN hat, and an autographed COLLEGE GAMEDAY hard hat. The remaining 14 finalists received $50 Home Depot gift cards. Photos were sumbitted between September 15, and October 30, 2008. Voting took place between October 31 and November 27, 2008. The winner was selected on December 7, 2008.

Partnership Opportunity:
COLLEGE GAMEDAY/Television
Company:
ESPN
Partner/Category:
Home Depot /Retail
Timing:
October 4th Quarter 2008
Target:
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
ESPN
Tuck

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