Partnership:

COLUMBIA TRISTAR DVDS and General Mills

Description:
10 million cereal boxes were packed with free Columbia Tristar DVDs featuring compilations of ""Bear in the Big Blue House,"" and ""Jackie Chan Adventures,"" episodes, as well as the full-length feature film The Muppets Take Manhattan. The studio is supporting the promotion with a print and TV ad campaign, and 47 million freestanding inserts tipped into newspapers across the country.
Partnership Opportunity:
COLUMBIA TRISTAR DVDS/Home Entertainment
Company:
Sony Pictures Home Entertainment
Partner/Category:
General Mills /CPG
Timing:
4th Quarter 2002
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2002-10-29
Companies Involved
Sony Pictures Home Entertainment
Tuck

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