Partnership:

Concepts and Converse

Description:

The fashion forward, Boston based brand Concepts has partnered with tradional retailer Converse to create 2 new designs of the classic Chuck 70 and the All-Star BB Evo shoe. 

The collaboration will be know as the "Southern Flame" pack and it symbolizes a nod to the past as well as a look towards the future.

The collection coloways will consist of "Shadow Lime" and "Green Oasis" to call upon the imagery of a rippening peach as well as the peach baskets that served as the orginal basketball hoops. Dr. James Naismith, the games inventor, first used the empty peach basket as his hoop in 1891.

Concepts and Converse are able to tell a rich story of the past, present, and future of basketball and fashion with their creative and bold collaboration.

 

Partnership Opportunity:
Concepts/Retail
Partner/Category:
Converse /Fashion
Timing:
January 1st Quarter 2021
Target:
Male
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Media Elements:
Mobile
Online
Social Media

Website and Social Media

Created On:
2021-01-14
Last Modified on:
2021-01-20
Companies Involved
Tuck

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