Partnership:

CONFESSIONS OF A SHOPAHOLIC and Cotton, Inc.

Description:

Walt Disney Studios Motion Pictures and Cotton Inc. have teamed up for the theatrical of CONFESSIONS OF A SHOPAHOLIC a with mall tour at 15 General Growth Properties across the country for three weeks. Floor graphics, hanging banners and towers will tie to the film and communicate the message that people who spend $150 or more on cotton products will receive a $20 gift certificate to buy more cotton items. The centerpiece of the events takes place each weekend when teens will be encouraged to stop by a photo booth and complete the sentence: “My shopping confession is …” The taped confessions will be uploaded to the www.fabricofourlives.com Web site, with up to five of the top confessions put to a public vote. The winner receives a video camera, a cotton shopping spree and “Confessions of a Shopaholic” merchandise. In addition, a sweepstakes will grant the winner a trip to the red carpet premiere of the film, invites to an after-party, and a cotton wardrobe to wear to the festivities. The sweeps will be part of the content on a micro-site linked from the Fabric of our Lives Web site that will also identify which outfits Blum wears are made of cotton, show a movie trailer, and provide information on the mall events and the videos.

Partnership Opportunity:
CONFESSIONS OF A SHOPAHOLIC/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Cotton, Inc. /Non-Profit Organizations
Timing:
February 1st Quarter 2009
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
Tuck

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