Partnership:

Cosmopolitan and Luxe Brands

Description:

Cosmopolitan partnered with Luxe Brands to launch a branded fragrance line Eau de Juice.

TheĀ  fragrance line consisted of four unique fragrances. Each fragrance came in a bottle shaped like a crumpled juice box.

The Cosmopolitan partnership with Luxe Brands was available exclusively at Ulta Beauty from August 5, 2019 until the end of 2019.

The partnership was promoted in-store as well as by Cosmopolitan across its social media and publications.

Partnership Opportunity:
Cosmopolitan/Publishing
Partner/Category:
Luxe Brands /Health & Beauty
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-08-09
Companies Involved
Tuck

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