Partnership:

Cosmopolitan and YouCam

Description:
Cosmopolitan entered a partnership with YouCam Apps pairing augmented reality (AR) makeup try on technologies with the rich and stunning visuals of Cosmopolitan. The partnership transformed the way readers engage with editorial and branded content, YouCam's true-to-life AR innovation brought the products featured in Cosmopolitan to life, creating enriched opportunities to readers and advertisers alike. The innovative partnership debuted in the October issue of Cosmopolitan magazine through an 8-page native content package with Macy's. The spread let readers instantly try-on looks using a smart device and the YouCam App.
Partnership Opportunity:
Cosmopolitan/Publishing
Partner/Category:
YouCam /App
Timing:
October 4th Quarter 2018
Target:
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-09-21
Companies Involved
Tuck

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