Partnership:

Cost Plus World Market and Universal Music Group

Description:
Cost Plus World Market partnered with Universal Music Group and Brands, the brand strategy division of Universal Music Group, to launch its “Star Maker Song Contest” from November 19 through December 8, 2018. Singers could enter via singing kiosks at participating World Market stores throughout the U.S. or online at www.worldmarketwin.com for a chance to win a recording session in Hollywood with a top music producer and a $1,000 World Market gift card.

Artists were asked to upload a video of themselves singing “Santa Claus is Comin’ to Town,” and the national grand prize winning performance was chosen by GRAMMY® Award-nominated singer-songwriter and Universal Music artist Jessie J. Singers who entered at participating store kiosks got a chance to be picked as a store winner (one per) and were awarded a $500 World Market gift card.

Jessie J’s version of “Santa Claus is Comin’ to Town” from her new holiday album "This Christmas Day" was also featured on World Market’s new holiday video that tells the story of one boy’s quest to find the perfect gift: worldmarket.com/giftthoughtfully. Jessie J’s holiday album was available for purchase at select World Market stores and online at worldmarket.com.

Partnership Opportunity:
Cost Plus World Market/Retail
Company:
Cost Plus World Market
Partner/Category:
Universal Music Group /Music
Timing:
November 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Contest / Sweepstakes
Other
Media Elements:
Celebrity Appearance / Endorsement
Micro site
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2018-12-06
Companies Involved
Cost Plus World Market
Tuck

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