Partnership:

COUGAR TOWN and Drync

Description:
TBS and Drync paired up for the season 5 premiere of COUGAR TOWN. Drync is a win-discovery mobile app that awarded 2,500 fans free wine through the Drync app. These Drync gift certificates were good for two bottles of wine. TBS also invited fans to download the free Drync wine app one week before the premiere. For a week, COUGAR TOWN released a secret gift certificate code daily for two bottles of wine via Drync. Season 5 of COUGAR TOWN aired January 7, 2014. http://www.prnewswire.com/news-releases/drync-and-tbs-team-up-to-combat-global-wine-shortage-with-a-wine-give-a-way-in-celebration-of-cougar-town-season-premiere-238854351.html
Partnership Opportunity:
COUGAR TOWN/Television
Partner/Category:
Drync /
Timing:
January 1st Quarter 2014
Target:
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
Tuck

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