Partnership:

Countdown to Christmas and Baskin Robbins

Description:

Hallmark Channel together with Baskin Robbins partnered during the holiday season in support of our Countdown to Christmas franchise and family friendly Northpole Original Movie Premiere.

As part of the partnership, a Baskin Robbins ice cream cake and ice cream carton were integrated into NorthPole. In exchange, Baskin Robbins renamed an existing popular ice cream flavor to align with NorthPole, which was available in all 2,500 Baskin Robbins stores during the month of November 2014.

In addition, Baskin Robbins promoted the premiere of NorthPole with in-store signage, website presence, social media posts and eBlasts, while we in turn cross promoted through our various marketing assets.

Partnership Opportunity:
Countdown to Christmas/Television
Company:
Hallmark Media
Partner/Category:
Baskin Robbins /Dining
Timing:
November 4th Quarter 2014
Target:
Female
Adults 25-34
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-03-11
Companies Involved
Amy I
Amy I Director, Brand Marketing Hallmark Media
Tuck

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