Hallmark Channel together with Baskin Robbins partnered during the holiday season in support of our Countdown to Christmas franchise and family friendly Northpole Original Movie Premiere.

As part of the partnership, a Baskin Robbins ice cream cake and ice cream carton were integrated into NorthPole. In exchange, Baskin Robbins renamed an existing popular ice cream flavor to align with NorthPole, which was available in all 2,500 Baskin Robbins stores during the month of November 2014.

In addition, Baskin Robbins promoted the premiere of NorthPole with in-store signage, website presence, social media posts and eBlasts, while we in turn cross promoted through our various marketing assets.