Crown Media Family Network's The Hallmark Channel partnered with The Hershey Company to give one lucky fan the chance to be featured in a Hallmark Channel movie as a baker. 

Baking enthusiasts are encouraged to enter a holiday baking contest sponsored by the two brands for the chance of a walk-on role as a baker. Bakers can submit photos and recipes using a Hershey's baking product on the partnerships microsite for a chance to win. 

The partnership also included a holiday cookbook, where bakers can add recipes to their own digital cookbook.