Partnership:

Countdown to Valentine’s Day and Delta Vacations

Description:

Hallmark Channel and Delta Vacations partnered for a "Love For Any Season Sweepstakes" that promoted Hallmark Channel's COUNTDOWN TO VALENTINE'S DAY.  The sweepstakes gave fans an opportunity to win a choice of weekly prizes that included monthly flower delivery, chocolate of the month club or candles for a year.  

The Grand Prize winner could choose one of four Delta Vacations for two inspired by the four seasons.  Trips included a wine tasting and spa getaway in Oregon, a beach paradise vacation in Hawai'i, leaf peeping in Central Park and a ski trip in Salt Lake City, Utah. 

The promotion was also supported by a microsite and 15 second TV spot and by the "Count The Kisses Game". Users could view previews 5 all new COUNTDOWN TO VALENTINE'S DAY movie premieres and after entering the sweepstakes, they had to spot all of the "kisses" to earn one bonus entry for each video they watched.

Partnership Opportunity:
Countdown to Valentine’s Day/Television
Company:
Hallmark Media
Partner/Category:
Delta Vacations /Travel
Timing:
1st Quarter 2015
Target:
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2017-01-19
Companies Involved
Delta Vacations
Tuck

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