Partnership:

COUNTRY MUSIC TELEVISION and Tyson Foods, Inc.

Description:
COUNTRY MUSIC TELEVISION and Tyson Foods teamed up forces to fight hunger in a food donation campaign around the new season of† Country Fried Home Videos? COUNTRY MUSIC TELEVISION One Country, CMT’s pro-social activation arm, and Tyson donated one pound of fried chicken to America’s Second Harvest for each person who went online to www.CMTOneCountry.com and clicked on the ‘donation box’ during the CMT series 12-week run. The show started its current season on July 10. The campaign will be promoted on-air during segments of “Country Fried Home Videos.” Tyson will also plug the effort on its Web site at www.hungerrelief.tyson.com.
Partnership Opportunity:
COUNTRY MUSIC TELEVISION/Television
Partner/Category:
Tyson Foods, Inc. /CPG
Timing:
July 3rd Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-10-21
Companies Involved
Tuck

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