Partnership:

COUNTRY STRONG and Arby's

Description:
Sony Pictures Entertainment and Arby`s partnered to promote the theatrical release of Sony`s COUNTRY STRONG with the "Arby`s Country Strong Sweepstakes". From November 7th through December 18th, 2010, Arby`s customers could visit www.arbyscountrystrong.com and enter in a promotion code from their specially marked 22 oz. Arby`s cups. By entering in the code, contestants were entered to win a number of prizes including music downloads from the movie, signed memorabilia and a grand prize trip to Los Angeles for the premiere of the movie, hotel accomodations for 3 days and a "meet and greet" with a lead cast member of COUNTRY STRONG. This promotion ran through Q4, 2010.
Partnership Opportunity:
COUNTRY STRONG/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Arby's /Dining
Timing:
December 4th Quarter 2010
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2010-11-30
Companies Involved
Sony Pictures Entertainment
Tuck

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