Description:
Universal Pictures teamed up with 7-Eleven to promote the theatrical release of COWBOYS & ALIENS. To support the July 29th release, 7-Eleven introduced new collectible Wrist Blaster Cups, featuring main characters from COWBOYS & ALIENS. A free Slurpee fill-up was included with the $6.99 purchase. Customers also had the choice of option up on Alienade, the featured Slurpee beverage specially created for the partnership.
Partnership Opportunity:
COWBOYS & ALIENS/Theatrical
Company:
Partner/Category:
7-Eleven /Retail
Timing:
July 3rd Quarter 2011
Target:
Male
Teens
Adults
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2011-07-12
Companies Involved
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