Universal Pictures teamed up with Hipstamatic to promote the theatrical release of COWBOYS AND ALIENS. For a limited time, Hipstamatic offered a COWBOYS & ALIENS Freepak. Customers received a new iPhone case and two new Hipstamatic iPhone applications free of charge. A look through the Matty ALN lens is said to resemble the perspective an extraterrestrial, while the Libatique 73 gives photos a shot of sepia. This promotion ran during Q3-2011.