Partnership:

COWBOYS & ALIENS and Pemmican

Description:
Paramount Pictures teamed up with Pemmican to promote the theatrical release of COWBOYS & ALIENS. As part of the Pemmican Strike It Rich promotion, participants entered special codes in specially marked bags of Pemmican Jerky and entered them to pemmicanstrikeitrich.com. The grand prize winner walked away with a pound of gold, while 10 runner-ups and third-prize winners received a Universal Studios trip for 4 and a pair of movie tickets, respectively. The promotion ran from 7/1/2011 to 9/30/2011.
Partnership Opportunity:
COWBOYS & ALIENS/Theatrical
Company:
Universal Pictures
Partner/Category:
Pemmican /Retail
Timing:
July 3rd Quarter 2011
Target:
Male
Female
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2011-07-21
Companies Involved
Tuck

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