Partnership:

Crash Team Racing Nitro-Fueled and Mondelez

Description:

Activision partnered with Mondelez to give fans a chance to win "The Ultimate Gaming Experience." 

One lucky winner won a trip for two (2) to the Electronic Entertainment Expo (E3). The grand prize included round trip airfare to Los Angeles, Four (4) nights' stay in a hotel, two tickets to E3, and $1,500 in spending money. 

Three (3) first prize winners received one (1) television with soundbar and one (1) gaming chair. Additional prizing included a Mondelez Brand Prize Package, HyperX Cloud Core Gaming Headsets, Water Bottles, and assorted Mondelez Products.

Fans were able to enter up to three times by following the on-screen instructions at either tridentcrash.com, spkcrash.com, and chipsahoyxbox.com. 

Partnership Opportunity:
Crash Team Racing Nitro-Fueled/Gaming & Esports
Company:
Activision
Partner/Category:
Mondelez /CPG
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Premiums / Giveaways
Product Bundle
Contest / Sweepstakes
Other
Media Elements:
Micro site
Mobile
Online
Product Giveaways
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-11-21
Companies Involved
Activision
Tuck

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