Partnership:

Crayola and Brainbase

Description:

Crayola partnered with Brainbase, a modern technology company specializing in fulfilling intellectual property needs, to continue Crayola's commitment to innovation by unifying their global licensing business.

The partnership consisted of Crayola and Brainbase partnering to unify Crayola's global licensing operations on the world’s leading IP licensing technology platform, Brainbase Assist.

Brainbase Assist provided Crayola end-to-end visibility of their global consumer products business, automating time-consuming tasks, streamlining key workflows, and enabling real-time performance monitoring via dashboard analytics.

The Crayola Licensing team will use Brainbase Assist to streamline and manage workflows such as product development, sales and royalty reporting, contract and digital asset management, analyze business performance, as well as collaborate efficiently with all of its licensing partners. From back-to-school items to essential goods collaborations, Crayola will be able to bring licensed products to market even faster using Brainbase’s powerful collaboration tools.

Partnership Opportunity:
Crayola/Toys
Company:
Crayola
Partner/Category:
Brainbase /Tech
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Other
Created On:
2021-06-15
Last Modified on:
2021-06-21
Companies Involved
Tuck

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