Partnership:

Crayola and Build-A-Bear Workshop

Description:


Crayola teamed with Build-A-Bear Workshop to allow artists of all ages to find fun ways to colorfully express themselves with bright new arrivals. Perfect for students, teachers, and graduates of all ages, the colorful possibilities were endless with Crayola Teddy and the Crayola collection.


Driven by the shared value of empowering creativity and self-expression, the debut partnership was sure to delight and inspire. This was the first time that Crayola and Build-A-Bear Workshop collaborated, with the collection launching online April 5, 2021 and arriving in stores in the US, UK, Canada, Ireland and Australia. 


The Crayola Teddy had rainbow striped fur, and an awesome surprise-and-delight feature leveraging Crayola innovation that revealed a pattern when water is painted on the bear's white paw pads. Creative play could be further energized with the range’s two-piece rainbow painting apron and matching hat that also contained the innovative water-reveal feature, and adorable costumes that ensured furry friends are the cuddliest crayon in the box. 


Partnership Opportunity:
Crayola/Toys
Company:
Crayola
Partner/Category:
Build-A-Bear Workshop /Retail
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-04-19
Last Modified on:
2021-04-29
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.