Partnership:

Crayola and Burger King

Description:
Starting June 2, Burger King® is bringing back Crown Nuggets to restaurants nationwide for the first time since 2011, after years of Guests asking the brand to re-introduce the beloved crown-shaped, dippable snack.

And, to bring even more family fun to the summer season, Burger King is teaming up with Crayola, an iconic brand that celebrates colorful expression and hands-on play, with a Crayola-themed King Jr. Meal, available starting June 9. Each meal includes a co-branded 4-pack of Crayola crayons and a colorable crown and meal bag, turning mealtime into a hands-on creative experience designed to spark imagination long after the last bite.

“We’ve been committed to creating awesome experiences for the whole family and listening to our Guests, and bringing back our Crown Nuggets allows us to do both of those things,” said Joel Yashinsky, Chief Marketing Officer, Burger King US&C. “And, by partnering with Crayola, the brand known for inspiring creativity and imagination to generations of families, we’ve created a King Jr. Meal experience that brings more fun and interaction to mealtime for Guests of all ages.”

“Crayola has always been focused on creating fun for the whole family, making this partnership with Burger King a natural fit,” said Anna Roca, Head of Global Partnerships, Crayola. “Together, we’re creating moments that encourage families to be engaged, get creative and make everyday mealtime experiences even more colorful.”

Crown Nuggets will be available while supplies last starting June 2, and the Crayola-themed King Jr. Meal will be available while supplies last beginning June 9. Crown Nuggets are available for the $3.99 King Jr. Meal, which also comes with a side and drink. Guests can also enjoy an 8-piece order, bringing fun to mealtime for everyone.

For more information, to become a Royal Perks member or to find your nearest restaurant, please visit www.bk.com or download the BK App. Be sure to follow @BurgerKing on InstagramFacebookX, and TikTok for the latest menu updates and more.
Partnership Category:
Toys
Company:
Crayola
Partner/Category:
Burger King /Dining
Timing:
May 2nd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Branded Content
Collectible
Event / Activation / Experiential
In-Store / Retail
Licensed Product
On Pack
Other
Product Demonstrations / Sampling
Media Elements:
Blogs
Direct Marketing
Online
Other
Print Advertising
Social Media
Created On:
2026-05-26
Last Modified on:
2026-06-04
Companies Involved
Burger King
Burger King
Anna R
Anna R Head of Global Partnerships Crayola
Tuck

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