Partnership:

Crayola and C+A Global

Description:

Crayola partnered with C+A Global, an authorized licensee of Crayola, to introduce a collection of hand sanitizers in classic, fun packaging with Crayola colors.

The sanitizers were packaged in bottles that mimic the iconic Crayola crayon, the sanitizers are available in four, eight, and 24-count packs of 2 oz. bottles.

Developed as a creative way to encourage cleanliness, the colorful hand sanitizer was tinted in “razzmatazz” red, “forest green,” “blue bell,” and “goldenrod” yellow.

The product line also included larger 8 and 16 oz. pump sizes and single-use gel packs. This broad variety offered supportive solutions for school communities, teachers, and families in their return to school.

Partnership Opportunity:
Crayola/Toys
Company:
Crayola
Partner/Category:
C+A Global /Tech
Timing:
October 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-10-15
Companies Involved
Tuck

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