Partnership:

Crayola and Create A Treat

Description:

Create A Treat partnered with Crayola to launch 8 new Holiday Cookie Kits into the US and Canadian markets beginning Fall 2020.


Create A Treat, a leading manufacturer of Gingerbread House Kits and Cookie Decorating Kits, collaborated with Crayola in a licensing agreement for the conception, manufacturing and distribution of co-branded Crayola cookie kits.


This partnership with Crayola, one of the most respected and recognizable children’s brands in the marketplace, was designed to strengthen Create A Treat’s ability to inspire families to create together.
In time for the Halloween and Christmas seasons, the co-branded Crayola Cookie Decorating Kits and Gingerbread houses were available in retailers across the US and Canada.

Partnership Opportunity:
Crayola/Toys
Company:
Crayola
Partner/Category:
Create A Treat /CPG
Timing:
December 4th Quarter 2020
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-12-14
Companies Involved
Tuck

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