Partnership:

Crayola and Dan Dee

Description:

Dan Dee, a global leader in plush home décor, baby and pet products, and Crayola, the world’s most recognized and trusted arts & crafts brand, announced a new multi-year licensing agreement.

The licensing agreement included various plush, décor and other product categories including a Colour Me, washable feature which will utilise Crayola Washable markers and washable fabric.

Dan Dee developed an exciting line of Crayola products which are available now and will be on display at upcoming tradeshows. The agreement included the territories of EMEA, Australia & New Zealand, with more announcements to come about an expanded licensing partnership between the two companies covering other territories and product categories.

Partnership Opportunity:
Crayola/CPG
Company:
Crayola
Partner/Category:
Dan Dee /Toys
Timing:
February 2023
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Product Bundle
Media Elements:
Online
Social Media
Created On:
2023-02-16
Last Modified on:
2026-01-28
Companies Involved
Tuck

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