Partnership:

Crayola and GoGo squeeZ

Description:

Crayola partnered with GoGo squeeZ and released special-edition, drawable packaging to celebrate back-to-school. The drawable packaging is available for both 12-count and 10-count yogurt packs.

The colorless packaging, designed by Steffi Lynn Tsai, gives kids the opportunity to draw right on the box. As part of the campaign, Crayola and GoGo squeeZ installed an interactive mural on the 3rd Street Promenade in Santa Monica, CA. The mural appeared on a giant GoGO squeeZ lunch box and families were invited to fill in parts of the mural with Crayola Crayons. 

Crayola and GoGo squeeZ also partnered together for a sweepstakes where one grand prize winner will win a $1,000 Crayola prize package for themselves and a school of their choice and a $10,000 makeover for their school. The sweepstakes is open to residents eighteen years and older of all fifty states and DC. Eligible applicants can enter daily. 

Partnership Opportunity:
Crayola/CPG
Company:
Crayola
Partner/Category:
GoGo squeeZ /CPG
Timing:
3rd Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Event / Activation / Experiential
In-Store / Retail
On Pack
Contest / Sweepstakes
Media Elements:
Influencers / Brand Ambassadors
Micro site
Mobile
Online
Social Media
Created On:
2021-09-09
Last Modified on:
2021-09-30
Companies Involved
Jenifer K
Jenifer K Principal Jenerosity Marketing LLC
April H
April H General Manager, Domestic Licensing Crayola
Tuck

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