Partnership:

Crayola and IdeaPaint

Description:

Crayola partnered with IdeaPaint, the market leader in professional dry-erase finishes, to create Take Note! Dry Erase Wall Paint and make it available at more than 1,000 Lowe’s Home Improvement stores nationwide.

The two companies collaborated to make the first-of-its-kind dryerase wall paint. Take Note! Dry Erase Wall Paint enabled parents and kids to transform any surface into a convenient, easily washable dry-erase board. Take Note! Dry Erase Wall Paint was made to be completely transparent so homeowners could create a dry-erase surface of any color with seamless integration into existing décor. 

Take Note! Dry Erase Wall Paint was launched with a complete selection of Crayola products to make the most of new dry-erase surfaces, including Take Note! Dry Erase Markers, Erasers and Cleaning Cloths. 

Partnership Opportunity:
Crayola/Toys
Company:
Crayola
Partner/Category:
IdeaPaint /CPG
Timing:
October 4th Quarter 2019
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Product Bundle
Other
Media Elements:
Direct Marketing
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-11-04
Companies Involved
Warren S
Warren S Senior Vice President Business Development, Global Licensing & Experiences Company TBD
Tuck

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