Crayola partnered with hair accessories brand invisibobble to collaborate on a co-branded line of products.

The partnership consisted of Crayola working with invisibobble on a unique product design that paired invisibobble's DNA with Crayola's colorful feel. The limited-edition launch was a complete co-branded experience.

The initial invisibobble x Crayola collection featured a KIDS 10-piece multipack and 5-piece multipack in the Original Traceless Hair Ring design, and a KIDS 2-piece set in the Sprunchie design.