Partnership:

Crayola and Kellogg's

Description:

Crayola collaborated with Kellogg's on an exciting partnership that launched a co-branded cereal with a box that doubled as a coloring book.

The Crayola Cereal featured colorful orange, yellow, green, blue, pink and purple cereal with a berry flavor. The colorful appearance and jazzberry-flavor combined everything families love about Kellogg's cereal along with the colorful fun of Crayola.

In addition to the cereal itself, the box could be used as a coloring book. On every box were lines and shapes that children could color in with their favorite Crayola crayons and markers. 

Additionally, every box of The Crayola Cereal gave customers a free exclusive pit in the Scribble Scrubbie Pets App from Crayola.

Kellogg and Crayola teamed up to recreate the art of breakfast cereal. New Kellogg’s Crayola Jazzberry Cereal included crunchy orange, yellow, green, blue, pink and purple puffs, covered in multicolored specks and tastes like lip-smacking berry. Made to spark imagination, every box had a colorable design on the front, back and side panel and each unlocks a free and exclusive digital pet in Crayola’s Scribble Scrubbie Pets App. The new, limited-edition cereal was available at retailers nationwide at a standard retail price of $3.99 for a 7.2-ounce box and $5.69 for an 11.6-ounce box. The new product was only be available for a limited time.

Partnership Opportunity:
Crayola/Toys
Company:
Crayola
Partner/Category:
Kellogg's /CPG
Timing:
December 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Product Bundle
Media Elements:
Mobile
Online
Social Media
Other
Created On:
2020-12-24
Last Modified on:
2021-03-04
Companies Involved
Jenifer K
Jenifer K Principal Jenerosity Marketing LLC
Tuck

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