Kraft partnered with Crayola on a promotion to bring more fun to mealtime.

The partnership included Kraft re-branding their iconic Kraft Mac & Cheese boxes into a limited-edition blank canvas. Consumers were then encouraged to color in the boxes using Crayola crayons and markers. The partnership also included 100 lucky winners receiving a personalized box, printed with their original art and shipped to her home. To enter fans had to upload their box with the #KraftMacNColor #Contest. 

Additionally, fans could have also visited crayola.com/kraftciy to learn how to turn the boxes into a hedgehog, dolphin, or a giraffe.