Partnership:

CRAYOLA and Kraft

Description:

Crayola teamed up with Kraft and Polly-O for a Back-to-School promotion. Between July and October 2012, the string cheese brands (plus their respective cheese Twists products) featured limited-edition packaging in which each individual cheese stic?s wrapper featured an image of a different-colored Crayola crayon -- making the cheese packages resemble Crayol?s iconic crayon boxes. The packaging was a visually arresting way of promoting a special offer: a coupon inside each cheese package good for $3 off Crayola products. The promotion was also featured on both Crayola and Kraft`s websites, Facebook and Twitter profiles and print ads in Kraft`s "Food and Family Magazine." 

Partnership Opportunity:
CRAYOLA/CPG
Partner/Category:
Kraft /CPG
Timing:
3rd Quarter 2012
Target:
Promotional Elements:
Branded Content
Contest / Sweepstakes
On Pack
Media Elements:
Celebrity Appearance / Endorsement
Online
Print Advertising
Created On:
2020-11-30
Last Modified on:
2015-11-11
Companies Involved
Tuck

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