Partnership:

Crayola and LeSportsac

Description:

Crayola invited fans to "Color Your World" in Spring 2021 through a collaboration with LeSportsac.


In Spring 2021, LeSportsac partnered with the creative innovator, Crayola, for a colorful and artistic collaboration in adult carrying bags. Bringing customers select styles and prints that sparked expressiveness while maintaining LeSportsac’s functionality and design, this collection appealed to creatives and visionaries alike.


The Crayola x LeSportsac Collaboration indulged in color and patterns in this collection with three new prints. Crayon Box Check was a soft and sweet houndstooth check that featured hues of peach, pink, grey, blue, and green with a colored in photoreal effect. Garden Coloring was a floral print that mimicked a coloring page! Purple and blue-hued florals, along with white space, spark creativity. With a color-blocked photoreal effect, Marker Marks was a print that featured a bold blue, green, bright pink, and yellow accented strap and grosgrain.


Novelty styles like the Crayola Pencil Case and Crayola Pencil Crossbody kept the collection timeless and authentic. True to the original Crayola crayon shape, these accessories could complete any collector's artistic expression.

Partnership Opportunity:
Crayola/Toys
Company:
Crayola
Partner/Category:
LeSportsac /Fashion
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-04-12
Last Modified on:
2021-04-19
Companies Involved
Tuck

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