Description:
Late in 2023, MGA Entertainment and CRAYOLA proudly announced a multi-year licensing agreement for MGA Entertainment to produce and distribute Crayola-inspired dolls and licensed merchandise globally under its L.O.L. Surprise!™ Loves brand. The all-new L.O.L. Surprise! Loves CRAYOLA line-up arrived in toy aisles this month, with limited-edition tots and a giant crayon-shaped L.O.L. Surprise! Loves CRAYOLA Color Me Studio.
Partnership Opportunity:
Crayola/Toys
Company:
Partner/Category:
L.O.L Surprise! /Toys
Timing:
2nd Quarter 2024
Target:
Male
Female
Family
Kids (6-11)
Preschool
Female
Family
Kids (6-11)
Preschool
Promotional Elements:
In-Store / Retail
Licensed Product
Licensed Product
Media Elements:
Online
Created On:
2024-02-15
Last Modified on:
2024-05-06
Companies Involved
Anna R
Head of Global Partnerships
Crayola 
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
