Partnership:

Crayola and NASA and HarperCollins

Description:

Crayola collaborated with NASA and HarperCollins Children's Books in honor of the 75th anniversary of the highly acclaimed bedtime story, GOODNIGHT MOON.


Together, they marked the momentous occasion in May 2022 with an out-of-this-world celebration for a story that has inspired generations to look to the sky and dream of the moon. Crayola Education hosted a Read Along, Draw Along event on Facebook Live, marking the first time GOODNIGHT MOON has been read aloud from space. Featuring NASA Deputy Administrator Pam Melroy as well as astronauts from the International Space Station and Crayola Education Manager James Wells, children, families, and teachers partook in the interactive storytelling session followed by an "Ask an Astronaut" Q&A.

Partnership Opportunity:
Crayola/Toys
Company:
Crayola
Partner/Category:
NASA and HarperCollins /Educational
Timing:
May 2nd Quarter 2022
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Email
Livestream / Virtual Event
Online
Social Media

Website and Social Media

Created On:
2022-07-08
Last Modified on:
2022-07-08
Companies Involved
April H
April H General Manager, Domestic Licensing Crayola
Tuck

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