Crayola partnered with Noshi on a promotion that delivered edible fruit food paint.

Noshi and Crayola teamed up to launch edible organic fruit Food Paint that kids could doodle with on their food and then safely eat. The initial offering of the healthy fruit puree in red raspberry, yellow mango and blue apple flavors came in colorful tubes that look like Crayola crayons.

Noshi Food Paint has been a huge hit with kids 6 months to 10 years of age, who draw faces, names, shapes or whatever inspires them on their favorite food. Even college students and parents secretly enjoy painting their food or enjoying the fruit straight out of the tube

Noshi Food Paint was initially available at Walmart, Thrivemarket.com and Freshdirect.com, with other exciting retail partners coming afterwards.