Crayola, the premier children’s creativity brand, and OceanX, a leading global non-profit ocean exploration organization, partnered to bring the wonders of the ocean to the next generation through imagination and creativity in the first collaboration of its type for both parties.

The multi-faceted relationship aimed to creatively inspire the next generation of ocean explorers and aligned both organization’s goals—to educate young leaders through creativity, imagination, wonder and exploration. The partnership included co-branded products and experiences including home adventure kits, creativity products, educational content, and the first ever takeover of Crayola’s premier family destination—Crayola Experience.

The Crayola-inspired, interactive attractions at Crayola Experience encouraged children and adults alike could unleash their imagination and experience creativity and color in a whole new way. The aquatic-themed, OceanX experience put children in the front seat of exploration as they joined a deep sea mission in search of the rare giant squid. Children molded and crafted marine creatures; learned about undersea wonders and conservation efforts; viewed sea creatures in their natural habitat through colorful "portholes" featuring OceanX Media content, and ultimately come face to face with the Giant Squid!