Partnership:

Crayola and Pepperidge Farm

Description:

Crayola collaborated with Pepperidge Farm on an exciting on-pack Goldfish promotion.

The partnership consisted of Crayola working with Pepperidge Farm to celebrate Crayola on packs of Goldfish. This celebration took the form of special edition Color on Me! boxes of Goldfish. The Goldfish in these boxes also celebrated Crayola by being multiple bold colors such as red, green and more.

The packages of these limited-edition Goldfish had Crayola branding as well a box that could be colored on.

The partnership also brought back last year's "limited time only" Color's 20-count multipack. This year the product is available at nationwide due to its prior success. 

Partnership Opportunity:
Crayola/Toys
Company:
Crayola
Partner/Category:
Pepperidge Farm /CPG
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-07-02
Last Modified on:
2021-09-09
Companies Involved
Jenifer K
Jenifer K Principal Jenerosity Marketing LLC
April H
April H General Manager, Domestic Licensing Crayola
Tuck

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