Crayola teamed with Peter Pan Peanut Butter to offer parents a chance to win a $10,000 classroom makeover for their child's school. From 7/1/24 - 10/31/24, parents could enter a sweepstakes with a grand prize of $10,000 classroom makeover, 1 Crayola Prize Kit, and 2 tickets to the Crayola Experience.

The partnership also included crafting activities to help families upcycle empty peanut butter jars into their very own superhero squad.