Partnership:

Crayola and Piece of Cake Moving & Storage

Description:

"Moving Master Pieces" invites children to design a real truck wrap, pairing Crayola's creativity mission with the moving brand known for its bright pink fleet.

Crayola has teamed up with Piece of Cake Moving & Storage on "Moving Master Pieces," a campaign that hands the side of a moving truck over to kids. The concept is simple: a child's crayon drawing becomes the actual wrap on a Piece of Cake truck, turning everyday city streets into a rolling gallery of original kid art.

Partnership Category:
Toys
Company:
Crayola
Partner/Category:
Piece of Cake Moving & Storage /Travel
Timing:
June 2nd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Branded Content
Contest / Sweepstakes
Window Clings / Banners / Decals
Media Elements:
Blogs
Direct Marketing
Online
Other
Social Media
Vehicle Wrap
Created On:
2026-06-30
Last Modified on:
2026-07-09
Companies Involved
Anna R
Anna R Head of Global Partnerships Crayola
Tuck

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