Partnership:

Crayola and Running Press

Description:

Crayola collaborated with Running Press on a publishing partnership that launched a range of colorfully designed and beautifully packaged products across Running Press imprints Black Dog & Leventhal, RP Studio and Running Press Miniature Editions.


The partnership included children’s activity books, stationery products, and mini kits, aimed to encourage creativity and celebrate the iconic brand.


The partnership launched in Fall 2020 with Crayola Create It Yourself which included 52 of the most popular and colorful DIY crafts organized seasonally, like Melted Crayon Ornaments, Flower Pencil Toppers, Haunted Halloween Decorations, and Turkey Bowling and an introduction from fashion designer Isaac Mizrahi.


Moving from Scarlet through Macaroni and Cheese, Goldenrod, Sea Green, Cadet Blue, and Purple Mountains' Majesty, the 64 Colors Journal was created as a nostalgic celebration of the classic 64 colors box, while the vibrant, customizable Crayola: You Color My World fill-in-book offers a unique way to craft a personal gift. Finally, the Crayola Enamel Pin Set, available in Running Press’ exclusive and popular mini kit format, allowed customers to display their love for Crayola on a backpack or jacket.


New releases continued to publish across Running Press imprints through 2021.

Partnership Opportunity:
Crayola/Toys
Company:
Crayola
Partner/Category:
Running Press /Publishing
Timing:
October 4th Quarter 2020
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2021-01-11
Companies Involved
Tuck

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