Partnership:

Crayola and Scent Theory

Description:

Scent Theory, a leading manufacturer of fragranced personal care products, and Crayola, the beloved brand renowned for inspiring creativity, have combined their expertise in scent and color to launch a new line of hand soaps.

The collaboration has developed Crayola Scent of Color, a rainbow of seven hand soaps that embody Scent Theory's tagline to "take a moment to get away." 

Based on consumer insights, certain colors have been identified to correspond with specific aromas. Using this theory, the Scent of Color line infuses scents inspired by iconic Crayola colors to bring an element of delightful fun to daily handwashing. Close your eyes and smell the colors:

• Sunset Orange: Sun-kissed Oranges & Golden Vanilla 
• Cherry Red: Ripe Cherries & Tonka Bean
• Purple Heart: Purple Plums & Candied Violets 
• Caribbean Green: Palm Leaf & Beach Wood
• Cerulean Blue: Ocean Air & Blue Skies
• Laser Lemon: Lemonade & Sunshine
• Carnation Pink: Fresh Flowers & Sweet Berries

The Scent of Color collection of hand soaps was available for purchase at Walmart and Walmart.com. 

Partnership Opportunity:
Crayola/CPG
Company:
Crayola
Partner/Category:
Scent Theory /Health & Beauty
Timing:
June 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2023-06-08
Last Modified on:
2023-06-08
Companies Involved
Tuck

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