Partnership:

Crayola and Shinola Detroit

Description:

Crayola teamed with Shinola Detroit and released the Crayola Detrola watch. 

The watch featured vibrant colors inspired by a 64 box of Crayola crayons including a yellow case, green strap and indices, red details, stainless-steel core, TR90 resin case and hand-assembled movement. 

The packaging was created by Detroit-based artist Tony Whlgn and his son Cain and was brought to life through the use of Crayola crayons. 

The watch is available at Shinola stores, online at Shinola.com and at select whole-sale partners for $395 USD.

Partnership Opportunity:
Crayola/CPG
Company:
Crayola
Partner/Category:
Shinola Detroit /Fashion
Timing:
September 3rd Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
In-Store / Retail
On Pack
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-09-28
Last Modified on:
2021-09-28
Companies Involved
April H
April H General Manager, Domestic Licensing Crayola
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.