Partnership:

Crayola and Slate

Description:

Colorful moments for the road ahead. Slate offers an innovative, modular platform for infinite customization, built for millions of hardworking people looking for a vehicle that will adapt to their changing needs without breaking the bank. The Slate Truck is the most affordable truck in America, priced at $24,950, and Slates are the first vehicles designed to be wrapped. Slate is collaborating with Crayola, the icon of color and creativity, to introduce five vehicle wraps featuring colors from Crayola's extensive collection: Cerulean, Fern, Jersey Tomato, Razzmatazz, and cult favorite, Dandelion.

"Slate vehicles are all about accessorization, and we collaborated with Crayola for their instantly recognizable palette as part of their first-ever automotive partnership," said Ben Whitla, head of brand and marketing, Slate. "Two iconic brands are coming together to enable Slate drivers to make their mark with a Crayola color. Slate is creating more ways for owners to make a vehicle their own again and again over time, and Crayola has long celebrated creativity, color, and self-expression."

"Color has always been a powerful form of self-expression, and Crayola has spent generations helping people bring their individuality to life through creativity," said Anna Roca, head of global partnerships at Crayola. "We're thrilled to partner with Slate on our first-ever automotive collaboration, transforming a vehicle into a canvas and giving drivers a bold and unexpected way to express their personalities through color and creativity, values that both our brands champion."

Bring your own imagination. The five Slate x Crayola wraps will be offered as starter packs that include decals, a key fob cap, and a clip-on dashboard Slatelet. Like all Slate wraps and starter packs, these will be offered on the direct-to-consumer Slate Marketplace.

Preorder your Slate now and add your Slate x Crayola starter pack at any time. You can preorder your Slate now for $300. Ahead of your delivery date, you'll be able to purchase your Slate x Crayola starter pack, at slate.auto/crayola, with prices starting at $1549.99. Order your Slate as a pickup or as one of two SUVs, or convert it after purchase.

Partnership Category:
Toys
Company:
Crayola
Partner/Category:
Slate /Automotive
Timing:
July 3rd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Promotional Elements:
Branded Content
Licensed Product
Other
Product Bundle
Media Elements:
Blogs
Online
Other
Social Media
Created On:
2026-07-09
Last Modified on:
2026-08-31
Companies Involved
Jocelyn P
Jocelyn P Partnerships Manager Crayola
Anna R
Anna R Head of Global Partnerships Crayola
Tuck

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