Partnership:

Crayola and Smith

Description:

Celebrating the spirit of play, Smith – the global leader in snowsports eyewear – partnered with creative icon Crayola to develop a colorful capsule collection of premium co-branded snow goggles for Winter 22/23 for kids and kids at heart. 

The traits encouraged by Smith and Crayola - seeking adventure, staying curious, and having fun – came to life the on-mountain with hand-drawn, colorful strap designs and co-branded badging, on the Squad, Gambler, and Rascal snow goggles. 

For the littles, the Gambler, featured in Crayola Forest Green, offered a medium fit and storm-sealing comfort with a full view of the run – and winter fun -  ahead. The Rascal goggle, featured in Crayola Periwinkle, was a youth small frame silhouette with a distraction-free fit that seals out cold, snowy weather and fog-free lens technology keeping the view clear. Both models were compatible to fit over prescription eyewear too, designed with a floating foam membrane to eliminate eyeglass temple pressure and provide maximum comfort on the mountain.

For adults and teens, the best-selling Squad goggle was offered in Crayola Red Orange with ChromaPop™ Everyday Green Mirror cylindrical lens to enhance contrast and natural color and really make the details pop. The medium sized Responsive Fit™ frame adjusted to the face for a precise, comfortable fit and includes two-layer DriWix face foam to wick away moisture and minimize fogging.

All goggle models were designed for ultimate integration with Smith helmets for maximum comfort, venting, and fog-free performance. Each Smith x Crayola goggle also included custom goggle bags - inspired by the classic Crayola crayon box - for storage and cleaning.

Partnership Opportunity:
Crayola/CPG
Company:
Crayola
Partner/Category:
Smith /Sporting Goods
Timing:
December 2022
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2022-12-20
Last Modified on:
2022-12-21
Companies Involved
Warren S
Warren S Senior Vice President Business Development, Global Licensing & Experiences Company TBD
April H
April H General Manager, Domestic Licensing Crayola
Tuck

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