Partnership:

Crayola and The Beistle Company

Description:

Crayola partnered with The Beistle Company to create two new Crayola Desk Shields to support children in school. The Crayola Color Your Own Desk Shield featured a three-sided design that provides protective barriers for students in the classroom.  

The Crayola Carry-With-Me Desk Shield featured a two-sided design with integrated hand slots to make the desk shield easy to carry between classrooms.  It also featured a clear window and integrated coloring pattern. The clear window on the desk shield enabled full classroom viewing and supported better interaction between teachers and students. The integrated coloring pattern allowed students to personalize their desk shield with their own creative designs.

Partnership Opportunity:
Crayola/Toys
Company:
Crayola
Partner/Category:
The Beistle Company /CPG
Timing:
October 4th Quarter 2020
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-11-16
Companies Involved
Tuck

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