Partnership:

Crayola and The License Factory

Description:
Crayola partnered with on a colorful licensing partnership that brought together the iconic global brand and fellow Pennsylvania company, Crayola. The partnership enabled The License Factory to manufacture and distribute all-new Crayola-branded Confetti Popcorn and Cotton Candy in the US, Canada and Mexico.
Crayola Confetti Popcorn and Cotton Candy were carefully crafted in Crayola classic colors to provide a colorful snacking experience that tastes as great as it looks. The products were available and sold in all trade channels in Q4 2020—just in time for Holiday shopping.
All products were gluten-free and vegan—creating a product line that kids love—and that parents feel good about buying. The Confetti Popcorn blend featured a mix of vibrant Crayola colors including screamin’ green, sky blue, goldenrod (yellow), and razzmatazz. Bluetiful raspberry and tickle me pink vanilla Cotton Candy were available in a 3oz bag or a plastic tub that can be recycled to store craft supplies.
Partnership Opportunity:
Crayola/Toys
Company:
Crayola
Partner/Category:
The License Factory /Toys
Timing:
December 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Other
Created On:
2020-12-02
Last Modified on:
2020-12-02
Companies Involved
Tuck

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