Partnership:

Crayola and Tra Publishing and Kids In Need Foundation

Description:

Crayola partnered with Tra Publishing and Kids In Need Foundation to share messages of diversity and inclusion in underserved schools with Colors of the World Crayons and Alice Walker's children's book "Sweet People Are Everywhere."

Crayola released a teacher's activity guide that celebrates the inclusive ideas shared in "Sweet People Are Everywhere." They also hosted a "Read Along, Draw Along" Facebook live-event with Alice Walker.

With a Kids In Need Foundation, Crayola and Tra Publishing donated supplies to thousands of children in underserved school districts across the country. 

Partnership Opportunity:
Crayola/CPG
Company:
Crayola
Partner/Category:
Tra Publishing and Kids In Need Foundation /Non-Profit Organizations
Timing:
October 4th Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
In-Store / Retail
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-10-26
Last Modified on:
2021-10-26
Companies Involved
Tuck

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