Crayola kicked off a national campaign to celebrate and support the U.S. Women’s Soccer Team in their bid for a historic three-peat. 

To celebrate the game, Crayola partnered with FOX Sports and U.S. Soccer to launch the Art of Soccer, spanning both the 2022 men’s tournament and the summer’s women’s tournament. 
Through the Art of Soccer, kids and families across the country were encouraged to get their game on, show their U.S. pride and cheer on the women’s team through participation in a variety of activities and events. 

In 2022, four artists were commissioned to design custom soccer balls inspired by the key values of U.S. Soccer – integrity, commitment, teamwork and respect. The “Teamwork” ball was selected to be reproduced and sold exclusively on Amazon. A portion of the proceeds were contributed to U.S. Soccer’s efforts to grow the game at all levels.  

There were special events at Crayola Experience locations in Pennsylvania, Florida, Texas and Arizona, with appearances from players in the Girls Soccer Network and The Art of Learning through a soccer virtual event on July 25.