Partnership:

Crayola and Zumba

Description:

Zumba and Crayola announced a new partnership and the launch of their “Colors of Kindness” activewear collection. Inspired by Crayola’s iconic crayon colors, the collection featured vibrant, fun designs that embody the spirit of kindness and inclusivity.

The Colors of Kindness 40-piece collection had clothes and accessories that could help everyone shine in and outside of a Zumba class. Graphic print tees included powerful expressions such as “Dance in Color” and “Dance Outside the Lines.”

The partnership also included themed music and choreography to encourage dancing on the bright side.

Partnership Opportunity:
Crayola/Household
Company:
Crayola
Partner/Category:
Zumba /Sporting Goods
Timing:
August 3rd Quarter 2023
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Event / Activation / Experiential
Licensed Product
On Pack
Media Elements:
Online
Social Media

Website and Social Media

Created On:
2023-08-22
Last Modified on:
2023-08-24
Companies Involved
April H
April H General Manager, Domestic Licensing Crayola
Trent T
Trent T tripleclix
Tuck

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